Brand philosophy
Backtotherods grew out of a life spent outdoors - fishing, being in nature, and documenting moments that felt real.
What started as sharing fishing adventures slowly evolved into a brand rooted in authenticity, respect for craftsmanship, and a conscious relationship with nature and all living things.
With a background in architecture, I approach design with structure, intention, and purpose rather than trends. Every design is created by me, inspired by animals, natural forms, and lived experience. The organic garments are sourced from responsible European production and finished by hand using techniques like screen printing - a craft I learned and practice myself.
Backtotherods stands for honest design, appreciation of craftmanship, and staying connected to the environment that shapes both the process and the outcome.